Student Training Programme on Promotions and Segments Microsimulation

The Department of Commerce, Don Bosco College, Mannuthy, in association with Sahrdaya Institute of Management Studies, Kodakara, organised a Student Training Programme on “Promotions and Segments Microsimulation” on 17 September 2026 for approximately 50 Second Year B.Com students from B.Com CA and B.Com Finance programmes. The session was led by Mr. Amson Symon, Assistant Professor, Sahrdaya Institute of Management Studies, who provided students with practical insights into promotional strategies, market segmentation, and microsimulation.

The programme was designed to bridge the gap between theoretical knowledge and practical business applications. Through the interactive session, students gained a better understanding of how promotional activities and market segmentation can be analysed using practical approaches and microsimulation techniques. The training enhanced their academic knowledge, analytical skills, and practical understanding of contemporary business concepts, making the session a valuable learning experience